HTC is out to dismiss any notion that VR is dying, and that analysts have it mostly wrong when looking at the data. As far as HTC is concerned, VR has a big and bright future, even if the sales data seems to contradict its outlook at first glance.

A recent report by Digital Trends that focused on the declining sales numbers for various VR solutions, the Vive included, prompted HTC’s defense of the category at large. It apparently struck a nerve with HTC.

That’s understandable given HTC’s vested interest in VR, especially as it struggles in the smartphone space, its former bread and butter. In the report, Digital Trends notes that the Vive’s “sales rank has plummeted” on Amazon.

From HTC’s vantage point, however, there’s a reason for the decline. “Vive has paced at its highest sales velocity of all time, for weeks on end, and we sold out.

For a consumer electronic product in its third calendar year, this continued trajectory is nearly unheard of. Don’t worry, though: we are ramping up production of the original Vive and units will continue to roll out to online and retail over the coming weeks,” HTC said. Read more from…

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