Consumers and travel agents will be able to get 360-degree, virtual reality (VR) views of properties in the Marriott Caribbean & Latin America Resorts collection with Portal to Paradise. The Caribbean came to Grand Central Station yesterday as augmented reality (AR) technology brought eight Marriott International properties to life in Vanderbilt Hall.

The point was to show off a new app that gives customers — and the agents who help them make travel purchasing decisions – 360-degree, virtual reality (VR) views of properties in the Marriott Caribbean & Latin America Resorts collection. Where, until now, VR required wearing cumbersome and annoying goggles, Apple’s new ARKit technology brings it to your iPhone.

After downloading the app, users aim their phones at a flat surface; a door appears and they walk through – and are transported to Mexico or the Caribbean. They can virtually step into the lobby, guest rooms, restaurants and pool areas of eight properties in Mexico and the Caribbean; there’s even a wedding on the beach at the Aruba Marriott.

The system can be downloaded through the “Portal to Paradise” app in the Apple store or its website. Eight properties are currently available: the Aruba Marriott Resort & Stellaris Casino, Renaissance Aruba Resort & Casino, Marriott Cancun Resort, JW Marriott Cancun Resort & Spa, Marriott Puerta Vallarta Resort & Spa, JW Marriott Los Cabos Beach Resort & Spa, Grand Cayman Marriott Beach Resort, and St.

Kitts Marriott Resort & The Royal Beach Casino. “The AR views of real-world environments create an incredibly lifelike experience that allows users to easily imagine actually being there,” said Diana Plazas, Marriott’s vice president of brand, marketing & digital for the Caribbean and Latin America. Read more from travelmarketreport.com…

thumbnail courtesy of travelmarketreport.com