Above: Chris Heatherly speaking at GamesBeat Summit. NBCUniversal is interested in creating virtual reality content, but Chris Heatherly, the company’s gaming boss, gave one reason that isn’t a viable strategy yet during a panel today at the GamesBeat Summit in Mill Valley, California.

“It isn’t a business yet,” said Heatherly. “There’s a lot of negativity around VR.

I happen to be bullish about the platform, but I think the technology was far from prime time for most users. So the hype bubble got out of control.” While home VR isn’t a business yet, Heatherly noted that one aspect of virtual reality has the attention of NBCUniversal, and that’s location-based VR.

He pointed to The Void, which is a company that makes attractions that combine warehouse-style locales, head-mounted HTC Vive displays, and wearable computer backpacks to put people inside immersive brand experiences. The Void started with Ghostbusters, but it is running a Star Wars game right now that is in its installations near Disneyland, Disney World, and cities around the world.

In The Void’s Star Wars: Secrets of the Empire, a group of friends can put on their VR headsets and backpacks and enter a galaxy far, far away at the same time. These groups can see and interact with one another, but they can also interact with the world because The Void syncs up the objects in its games with similar objects in the real world. Read more from venturebeat.com…

thumbnail courtesy of venturebeat.com