If 3D and 4DX changed the experience of watching a movie in theatres, as viewers got a chance to experience motions such as air, vibrations, etc, virtual reality (VR) is expected to change the way viewers have so far watched the popular T20 tourney, the Indian Premier League (IPL). Star India — the official broadcaster of the Vivo IPL for the next five years — is relying on technology like VR to drive viewership, as well as engagement, on its video over-the-top (OTT) platform Hotstar.
The broadcaster has also introduced six feeds — including those in Hindi, English, Tamil, Telugu and Bengali — besides a high-definition channel (HD). With this, viewers on Hotstar will be able to watch the matches in their preferred language.
Star India claims that via the six channels, along with Hotstar, the IPL will reach 700 million viewers this year. In 2017, 535 million viewers had watched the T20 tourney.
“Over its 10-year journey, the IPL has grown into the single biggest property by far on Indian television. Now we will use the confluence of technology, consumer insight and experience in cricket coverage to broaden the outreach and experience even further.
Also, of the total number of people who follow cricket in India (600-700 million), only 30 million have had a chance to watch a match live in a stadium. Thus, with VR, we want to provide a experience of watching a live match sitting at home,” said Sanjay Gupta, MD, Star India. Read more from financialexpress.com…
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