You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. Being a pioneer means leaving tradition, taking risks, and being patient along the way- especially in the augmented and virtual reality space.

However, for Dany El Eid, founder and CEO of Pixelbug, a AR/ VR tech startup founded in Dubai in 2012, staying calm and quiet, while making a trail in this industry has been a challenge more often than not. “I didn’t choose to be an entrepreneur,” he admits.

“Entrepreneurship chose me, but I wish I had known how difficult it would be. Not that I ever imagined that it would be easy, but I also didn’t think it would require so much patience.

The learning curve and adrenaline rush one gets from being an entrepreneur is incomparable. However, this truly is a marathon, not a race, so it is important not to compare yourself to others.”Committed to his own journey and trajectory despite the hardships, El Eid first became known after releasing Colorbug, a family-oriented AR edutainment app that brings characters in coloring books to life, in May 2015.

However, even before that, he had already had a few wins under his belt, such as introducing viable commercial AR applications for multinationals, including P&G, Nestle, Lego, and Atlantis, or working with Dubai Properties, a Dubai-based real estate master developer to create a virtual reality tour of the company’s Bellevue Towers, to name but a few. Yet, recent years have brought other notable achievements. Read more from…

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