Sony is back in Austin this week for SXSW, the annual tech and entertainment meet-up, with a entire warehouse of weird gadgets, games, and prototypes that all rely, in one way or another, on Sony technology. The exhibit, called the Wow Factory, is an opportunity for the Japanese tech giant’s engineers and artists to collaborate on experimental projects.

These projects are meant to emphasize how Sony’s display technology, particularly its advancements in image sensors and projectors, can be stretched and morphed into hardware and software that goes far beyond a standard image on a flat screen. In this way, Sony is able to dabble in areas like augmented reality by using interactive holograms instead of requiring users to wear bulky glasses or helmets.

It achieves this by using projectors and sensors that track motion and measure depth and pressure to let you interact with objects made entirely of light. One such example is a three-way augmented reality air hockey game Sony developed specifically for the Wow Factory this year.

The game features a physical hockey puck and three physical paddles around custom circular table. But the table is also making use of two of Sony’s new IMX382 visual sensors, which can detect and track objects at 1,000 frames per second.

One sensor sits above the table to track the puck, and another sits below to track players’ paddles. An overhead projector meanwhile overlays the game interface and virtual pucks onto the surface of the table. Read more from…

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