CNET también está disponible en español. South by Southwest can be an overwhelming affair for anyone making the trip.

Here are some key highlights from the conference. Elon Musk dropped in on SXSW 2018.

Try as you might, SXSW is too big to see at once. It’s like standing at the foot of a skyscraper and craning your neck to see the top.

You just can’t. South by Southwest Conference and Festivals, as the event is now called (SXSW for short), has been around since the late 1980s.

Last year’s show drew more than 70,000 people to Austin, Texas, over the course of roughly a week to attend more than 2,000 conference sessions. Along the way, they heard more than 5,000 speakers and hit up more than a thousand official parties and events. Read more from…

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