Monrow aims to make heels more comfortable, bridging the gap between design and comfort Veena Ashiya calls herself a ‘shoeholic’. An alumnus of NIFT Bangalore, she discovered the entrepreneur in her because of her love for shoes.

Her story began in New York, where she was working with Versace. In the city, Veena would walk everywhere – to work, to meetings, and to dates.

She would make a habit of carrying a pair of comfortable shoes to make walking easier. “I have always had a love-hate relationship with heels – loved the design, hated the discomfort.

So, the concept of shoes that look and feel fantastic, and are also affordable has always been on my mind,” says the 33-year-old. When she moved back to India in 2011, Veena initially focused on expanding her family business – Moksh Perfumery Products – outside India.

Hailing from a Marwari family, business has been part of Veena’s DNA. “Before I learnt ABC in school, I was taught about ROI at home,” she says. Read more from…

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