TBS has been working with YouTube personality Olan Rogers on bringing their new animated show “Final Space” to virtual reality. The network is the process of producing a virtual reality (VR) pilot for what could ultimately become a “Final Space” VR series, revealed TBS/TNT executive VP of marketing and brand innovation Michael Engelman during a recent conversation with Variety.
TBS also just released an augmented reality (AR) app for “Final Space,” and is exploring ways to use AR & VR not just as marketing vehicles, but to actually generate revenue as well. “AR and VR are super exciting,” he said.
One reason that “Final Space” is getting the AR & VR treatment is Rogers’ existing online fan base. “His brand is built on the internet,” Engelman said.
“This is absolutely the kind of property to experiment with.” As part of those experiments, TBS premiered “Final Space” on the front page of Reddit in February. This month, it followed up with an AR app that gives fans the ability to invite Gary, Mooncake, and other characters from the show into their living rooms. The app premiered on iOS first, and is scheduled to come to Android phones in the coming days.
Users will get access to new content every week after the show’s latest episode airs. Engelman revealed that TBS and TNT have long spent between 5% and 10% of a show’s marketing budget on speculative bets, including new technologies like AR and VR. Read more from variety.com…
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