This giant market has a trillion-dollar potential, but it’s currently broken and dysfunctional. Apple has a chance to fix that By
Gadi Amit Apple is a phenomenal technology giant that brought us the truly personal computer, the iPod and the iPhone.

It is amazingly successful, a brand with strength like no other, that’s making a lot of money. But, Apple is perceived to be trailing behind Amazon, Alphabet and Facebook in areas such as voice control, autonomous cars and virtual reality.

Apple is clearly making efforts in these areas, but I don’t think any of them present the company with its best chance of making a big impact. Instead, Apple should focus its attention on the fragmented connected-home market, an opportunity that is optimal for its DNA.

This giant market has a trillion-dollar potential, but it’s currently broken and dysfunctional, with bad user experience, poor technology integration and a lack of business cohesion. Interacting with all these devices and services is a complete mess, as each has its own app, business arrangement and, generally, entrenched poor design heritage.

This mediocrity is reminiscent of the mobile phone scene just over a decade ago, before the iPhone arrived. It is ripe for Apple’s design and powers of execution. Read more from wired.co.uk…

thumbnail courtesy of wired.co.uk