FRUITPORT TOWNSHIP, MI – A virtual reality arcade is about to literally open at The Lakes Mall in Fruitport Township. VR Stop owner Jason Baumgart, 36, of Grand Haven, hopes to open by Oct. 1. Baumgart got started in virtual reality games when he opened his first shop in Grand Haven in 2016.
That space included six virtual reality rooms, but the new one will start with four custom booths. “When Virtual Reality was released in 2016, it came with an average cost of $1,600,” he said. “The goal was to make this new technology available to my community without the big investment.” VR Stop will be in the former Gamestop location in the mall near JCPenney. The space has 1,281 square feet. “This location has deep gamer history.
It has hosted EB World, Gamestop and now VR Stop,” Baumgart said. “As video games have evolved throughout the years, so has this location.” Baumgart chose the mall spot for its foot traffic. “We believe it will enhance the mall by bringing in an entertainment attraction that customers of all ages can enjoy,” said Julie Sustaita, assistant general manager of The Lakes Mall. VR Stop will be open 5-9 p.m. Monday-Friday, 9 a.m. to 9 p.m. Saturday and noon to 6 p.m. Sunday. Prices will start at $5 for a demo session and go up to $45 for 2 hours. A $55 monthly membership will include free 45-minute sessions Mondays through Thursdays and reduced prices on weekends. Schedule a session at WestMichiganVR.com.
Other upcoming store openings include Chique Bridal Collection & Formalwear (in the former Aeropostale space) and Power Nutrition (near Sears). Bridal boutique to open in The Lakes Mall to serve Muskegon area Younkers is the only store in the mall that’s currently going out of business. The closure is due to the bankruptcy of parent company Bon Ton Stores, Inc. The store was expected to close by the end of August, but could remain open longer, Sustaita said. Children’s store in The Lakes Mall moves from former Hollister location Younkers represents nearly 18 percent of the mall’s overall square footage, about 106,000 square feet of the total 600,000, said Jonathan Pittman, mall manager, previously. But the space is not owned by mall, and does not count toward the mall’s occupancy rate, he said.
Younkers owns that portion of the mall building, and Pittman expects there to be interest to purchase the space. Younkers to be first anchor to close at The Lakes Mall The mall, 5600 Harvey St. in Fruitport Township, opened in 2001 and serves a major shopping center for much of the West Michigan lakeshore area. Read more from mlive.com…
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