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Thanks to augmented and virtual reality, shoppers can check out how furniture looks in their houses from the comfort of home. IKEA and Target are among international companies utilizing the technology.

Locally, virtual and augmented reality are also making an imprint, though not so much from a retail standpoint. VR Guest, a Wilkes-Barre-based virtual reality startup, offers services that include creating virtual 360-degree tours of the inside of buildings.

The University of Scranton used an augmented reality tool as part of a recruitment and marketing campaign in fall 2014, said Lori Nidoh, director of marketing communications at the university. “The whole virtual reality thing is catching on,” said Brad Wells, owner and proprietor of VR Guest.

Some projects his company is working on involve shooting images from inside a building undergoing renovations and also homes for sale, Wells said. “That’s what companies like IKEA are trying to do, to transport you to their showrooms to see their goods and make a selection,” he said. Read more from…

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