On Monday, June 4, Apple will host its annual Worldwide Developers Conference (WWDC) in San Jose, California. Thousands of app developers, a few members of the media, and Apple employees will stuff into the McEnery Convention Center for four days of discussions, classes, and updates on the latest updates to Apple’s various software platforms. Apple’s executives will kick off proceedings on Monday morning with a keynote address—here’s what we might learn: Specifics what on what Apple will release are hard to come by.
But a report from the Information (paywall) suggests that Apple will loosen its restrictions on the NFC chips in its phones (which are currently pretty much only used for Apple Pay), and developers will soon be able to use them for other functions, such as unlocking doors or cars. There’s also a report from the Wall Street Journal (paywall) suggesting Apple is looking to get back into the advertising business.
It launched the iAd platform in 2010, where app developers could insert Apple’s technology into their apps and users would be shown programmatically placed ads in the app. It didn’t catch on, and Apple has scaled back its advertising ambitions since then to focus on ads in its App Store.
But growing profit margins in that business have apparently rekindled Apple’s interest. It’s reportedly working with Pinterest and Snapchat to launch its new ad product, and it’s entirely possible that it debuts at WWDC.
Bloomberg reports that there will be updates to ARKit, the framework the company released last year to help developers build augmented-reality apps. The new version will include the ability for multiple users to share an AR experience on multiple devices at once. Read more from qz.com…
thumbnail courtesy of qz.com