Like it or not, the middle class became global citizens through consumerism—and they did so at the mall. The Apple Store captures everything I don’t like about today’s mall.
A trip here is never easy—the place is packed and chaotic, even on weekdays. It runs by its own private logic, cashier and help desks replaced by roving youths in seasonally changing, colored T-shirts holding iPads, directing traffic.
Apple operates some stand-alone retail locations, including a glass cube entrance in midtown Manhattan and a laptop-shaped location on Chicago’s Michigan Avenue. But a lot of the stores are located in shopping malls.
The Apple Store is one of the only reasons I go to the mall anymore. Usually I get in and out as fast as I can.
But today I’m stuck. When all is said and done, it turns out to be a strange relief. Read more from theatlantic.com…
thumbnail courtesy of theatlantic.com