Why do some telecommunication companies continue to struggle with losses, while others succeed and increase their subscription numbers quarter after quarter? To try and understand how the broad area of telecommunication is evolving in India, these are important questions that need to be answered.

For this, we need to consider the sweeping changes that continue to disrupt the telecom space, and the edifice on which the telecommunication industry is being built. As a general rule, marketing and promotion of any product and service is a battle for eyeballs, and firms have to strike the right combination of the two.

Any company that does not listen to the market requirements of its customers is unlikely to succeed. Telecom companies are no different.

But what are these market requirements and how should telecom firms change their offerings? In today’s world, they have to combine their traditional strengths as carriers along with providing the right forms of content. Read more from dailyo.in…

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